Moodboard
Logo
Ident
Trailer
This brief asked to create an ident and a longer format trailer for a new channel. We had to decide what kind of channel it was to be, come up with a name for it, the output and target audience. Furthermore, we needed to create a visual identity including a logo, a 5 second ident and a 45 second trailer advertising the channel, its content and give the tone of the channel.
I created a music channel called “IndieFolk”, which would show music videos, live sessions, interviews, concerts etc. all revolving around the music style of Indie Folk. To translate the feel and concept around “IndieFolk”, I decided to use landscapes as a way of getting the message across, in addition to the visual elements I created for the identity of the channel. By showing places one would listen to the music, or places it would take you when you are listening was at the core of my idea. This concept was used both for the ident, as well as for the trailer.